How to improve your website performance and why it matters

Trends & insights

How to improve your website performance and why it matters

Time2 minutes
In this blog post you will learn how to improve your website performance and why it matters to boost your business.

There are a number of reasons why you will benefit from a website that has fast page loads. 

Increase your Google rankings

Speed matters and that is why Google has made it an actual factor when creating its rankings.

Google created a set of tools for developers and webmasters to monitor and improve the loading speed of their website. One of these tools is Google PageSpeed Insights.

CacheWarmer Page Speed Insights results (src:
A website with optimised page speed in combination with a properly configured metatags result in a better google ranking.

How to preview your SEO metatags

We recommend as a handy tool to test how your metatags will result in readable search results.

CacheWarmer homepage metatags (src:

Optimise your SEO

When your website metatags are configured properly you will notice the impact overtime on how your pages score on search engines.

CacheWarmer Google ranking (src:

Improve customer satisfaction and conversion rates

A faster website enables better Google rankings. Next to that it also means your visitors will be happy because of the smooth experience they are offered.

Studies have shown that website performance has a large measurable effect on conversion rates and that improving your page speeds will result in a better conversion rate. In other words, the quicker a webpage loads, the more likely a user is to perform an action on your webpage.

How quickly should my website load?

This varies but it is safe to assume 47% of customers expect a webpage to load in 2 seconds or less (source).

Testing shows that:

  • Pages that loaded in 2.4 seconds had a 1.9% conversion rate
  • At 3.3 seconds, conversion rate was 1.5%
  • At 4.2 seconds, conversion rate was less than 1%
  • At 5.7+ seconds, conversion rate was 0.6%
“If an e-commerce site produces 1 million dollars in sales per year, and if the conversion rate increases by 2% after the website's load time improves by a second, that's a $20,000 increase in revenue.”

Ways to increase your website performance

Chose a proven technology to build your website for example in Wordpress, Drupal, Magento, etc. A solid foundation is a crucial in creating a sustainable website.

Next to that you can also optimise the performance of these platforms. We are planning to write a blog post for all the popular platform on how to achieve this so stay tuned.

Let's take things to the next level

If you really want to take the performance of your website to the next level you can use our CacheWarmer services. We offer you a free 7-day trial. Set up in minutes. No credit card required.


Interested in a website that performs better?

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